Corporate Social Responsibility - Short Film

An intern proposes a PR strategy for JK Media, budgeting $50 per person to create ten videos. The idea is to stagger the delivery, posting one video a week on social media to showcase consistency and allow for accompanying blog posts and reflections.

The intern has the route mapped out and insists on being the face of the branding. They approach a person on the street and offer them $50. The person is genuinely touched and explains they will use the money to buy sandwiches for a restaurant worker who brings them food daily. This demonstrates the impact of the gesture.

The intern's supervisor is impressed, describing the intern as proactive and destined for great things. The intern then asks for another $50 ticket for their friend Maureen, who is in a shelter and in a bad way. The supervisor, however, declines, stating it's company money and accounting would not approve of an additional handout, emphasizing the need to help 'underrepresented community members' as a general principle rather than a specific act for the intern's friend.

As the encounter concludes, the supervisor tells the individual they helped earlier to 'never change,' reinforcing the superficial nature of the 'corporate social responsibility' initiative.