Corporate Social Responsibility - Short Film

The PR Strategy00:00:26

An intern proposes a PR strategy for JK Media, budgeting $50 per person to create ten videos. The idea is to stagger the delivery, posting one video a week on social media to showcase consistency and allow for accompanying blog posts and reflections.

The First Encounter00:01:26

The intern has the route mapped out and insists on being the face of the branding. They approach a person on the street and offer them $50. The person is genuinely touched and explains they will use the money to buy sandwiches for a restaurant worker who brings them food daily. This demonstrates the impact of the gesture.

Full Circle and a Request00:03:02

The intern's supervisor is impressed, describing the intern as proactive and destined for great things. The intern then asks for another $50 ticket for their friend Maureen, who is in a shelter and in a bad way. The supervisor, however, declines, stating it's company money and accounting would not approve of an additional handout, emphasizing the need to help 'underrepresented community members' as a general principle rather than a specific act for the intern's friend.

Maintain the Image00:04:20

As the encounter concludes, the supervisor tells the individual they helped earlier to 'never change,' reinforcing the superficial nature of the 'corporate social responsibility' initiative.