how my setter books 10+ meetings every week for my Ai agency

The speaker explains how implementing a setter and a robust system allowed him to scale his AI marketing agency from $15,000 to $50,000 per month, increasing booked calls from 2-4 per week to over 10 consistently. This video will detail the step-by-step process, including how to find, hire, pay, and incentivize setters to book qualified leads.

Initially, the speaker relied on cold outreach (DMs, emails) which limited scalability to under $20,000 per month due to inconsistent meeting bookings and declining lead quality. He discovered that Facebook ads offered a more predictable and scalable way to book meetings, necessitating immediate follow-up by calling leads as they come in. Reluctant to do this himself, given time zone differences and the need to scale, he decided to hire a phone setter.

The core of the system involves using Facebook ads, even with a small budget ($30/day), to generate leads. Leads are directed to an instant form or web opt-in, with instant forms initially preferred for higher lead volume. A Zapier automation then instantly sends lead data to a Google Sheet, GoHighLevel, and a Slack/Discord notification for the setter. The setter calls the lead immediately, qualifies them using a provided script (available for download), and books them for a strategy call. Further calls are made 24 hours and 1-2 hours before the sales call to reconfirm attendance and reschedule if needed. The script guides the setter through hooking, qualifying, and setting expectations for the sales call, also including a pre-call resource to nurture prospects.

The best setters are found in Argentina, where labor is affordable, and they are in a similar time zone to the US. Hires are made using Facebook ads ($10/day for a few days) directing applicants to a landing page with a hiring VSL (video sales letter) explaining the role and a questionnaire. While previous experience is helpful, strong communication skills and a pleasant demeanor are prioritized, as everything else can be taught. Setters are compensated with a base salary of $400 per month (paid bi-weekly/weekly) plus a performance fee of $10 per qualified, shown-up call. This incentivizes them to book as many qualified appointments as possible. Daily 30-minute training calls, including role-plays and call reviews, are crucial for ongoing support and high performance.