We Almost Killed Our Medellin Development Before It Started!

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Summary

Real estate developers Andrew and AK share the journey of planning an exclusive, high-end apartment project in the Conquistadores neighborhood of Medellín, explaining their strategic pivots, market research, and partnership opportunities.

Highlights

Introduction to the Project
00:00:00

The hosts introduce their upcoming residential development project in Conquistadores, Medellín, highlighting the neighborhood's appeal due to its walkability, green spaces, and flat terrain.

Refining the Development Strategy
00:02:26

The team discusses initial doubts regarding the building's original design, which included commercial spaces. They decided to pivot to a 100% luxury residential model to streamline sales and enhance exclusivity.

Market Comparison and Competitive Advantage
00:04:15

Explaining the pricing strategy based on high-end finishes and unique amenities like saunas, cinemas, and co-working spaces, the hosts show how they differentiate themselves from standard short-term rental buildings.

Market Demand and Sales Velocity
00:10:44

A high demand for new, exclusive residential housing from local executives combined with extremely limited supply serves as evidence that the project is well-positioned for rapid absorption.

Invitation to Investors
00:11:42

The hosts conclude by offering interested viewers the opportunity to join the project as a financial partner, promising competitive returns and providing a call-to-action for further consultation.

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