Mutual of Omaha (Patrick Hackman)

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Summary

Patrick Hackman from Mutual of Omaha discusses the company's new hospital protection product (HIP) and its benefits. He highlights Mutual of Omaha's long history and stability in the Medicare supplement market, the customizable features of the HIP plan, and marketing tools available for agents. The presentation also covers how the HIP product can fill gaps in Medicare Advantage and high-deductible plans.

Highlights

Introduction and Company Overview
00:03:45

Patrick Hackman introduces Mutual of Omaha's hospital protection product, emphasizing the company's 115-year history, A+ ratings, and its position as the second-largest Medicare supplement provider in the country. He notes that the company is celebrating 60 years in Medicare with policies issued since 1966, highlighting Mutual of Omaha's stability and trustworthiness.

Understanding Hospital Indemnity Plans (HIP)
00:09:07

Patrick explains that people buy insurance for financial protection, flexibility, cash benefits, and peace of mind. He notes the growing popularity of HIP due to increasing hospital costs and its ability to cover unexpected expenses like transportation, meals, and daycare, which are not typically covered by standard insurance.

Target Market and Market Expansion
00:10:56

The target market for HIP includes individuals with Medicare Advantage plans (60% of applications), high-deductible plan members, families, caregivers, ACA recipients, and self-employed individuals. Mutual of Omaha launched its HIP product in 11 states in August 2025 and has rapidly expanded to a majority of the US by March 2026.

Key Definitions and Plan Features
00:13:08

Key terms like 'calendar year,' 'hospital confinement,' 'period of confinement,' and 'observation stay' are defined. The plan is available for ages 18-85, with a guarantee issue age of 64-74. It features a straightforward application, household discount, guaranteed renewability, no ID card, no policy fee, and no waiting period for coverage (though a six-month look-back for pre-existing conditions applies).

Customization and Riders
00:16:26

The HIP plan is highly customizable, allowing daily benefits from $100-$1,000 in $10 increments for 3 to 31 days, or a lump sum benefit in $50 increments. Included benefits like the observation stay at 100% of daily benefit for up to five days, mental and nervous disorder coverage, and $75/day for pet boarding are highlighted. Additional value-added services such as IMED, Amplifone, Garmin, Aloc Care, and ScriptSave are also included.

Application, Claims, and Marketing
00:20:23

Patrick reviews the application process, household discounts (7%), and premium structure (unisex rated, issue age, varying by state). He explains how to quote and apply electronically through the Mutual of Omaha sales professionals portal. For claims, agents need to submit a UB4 hospital billing form or documented admission/discharge summaries. Claims can be submitted via phone, email, mail, or fax, with a quick turnaround of 24-48 hours. Marketing support includes sales concepts for various riders, product guides, flyers, and customizable marketing materials.

Agent Incentives and Support
00:27:24

Mutual of Omaha offers attractive incentives, including a sales leader trip (to Prague in the upcoming year), with hospital indemnity receiving double credit towards qualification from March to September. Current bonuses include $250 per application for Medsup and $30 per application for HIP during Q2, with no minimums. A dedicated sales support team is available to assist agents with questions and materials.

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