Summary
Highlights
Hitachi Solutions Create introduces its data utilization activities, focusing on how to effectively use accumulated field data and experience. The company aims to solve customer challenges by leveraging data across key business areas like modernizing supply chains, payments, and HR security.
Many companies face difficulties in promoting DX in the field due to issues like unavailable or messy data, overwhelming success stories from other companies, lack of dedicated personnel for analysis and persuasion, and concerns about environmental factors like security and extracting data from legacy systems.
The company emphasizes six core principles: using data, incorporating field experience, facilitating collaboration, designing actionable plans, and adopting a 'quick and small' approach. The focus is on starting with small, manageable steps and continuously iterating to achieve tangible results, prioritizing 'insight analysis' to understand why events occurred.
Hitachi Solutions Create supports clients through the entire analysis process, starting with problem organization and research design. A case study with Ryobi Risola, a multi-function device dealer, demonstrates how data analysis was used to understand factors influencing document volume. The process involves initial hearings, information organization, analysis design focusing on relevant data points and desired outcomes, and finally data preparation and multivariate analysis to identify impactful parameters.
The analysis reveals various parameters affecting document volume, such as contract length, scan usage, and paper size. Hitachi Solutions Create works with clients to validate these findings with field experience, generating hypotheses and developing actionable strategies. The iterative process of adding more data and refining hypotheses over several months leads to more robust insights and client buy-in.
Based on the analysis, three key hypotheses were selected for action: improving functionality for hand-feed operations, proposing document management tools for scan users, and re-evaluating contract terms. These actions are being implemented to improve efficiency and customer satisfaction. The long-term goal is to transition from single-shot measures to strategic sales planning, analysis advancement, and new service development. Hitachi Solutions Create offers ongoing support and actively seeks collaborative opportunities.