The company board becomes concerned about Steve's extravagant spending and aggressive tactics, especially his rivalry with IBM. He is ultimately removed from the Lisa project, a move that deeply affects him.
Steve Jobs introduces the revolutionary iPod, a music playing device capable of holding a thousand songs in your pocket. This segment emphasizes his belief in touching people's hearts through technology.
The narrative shifts to a younger Steve Jobs, exploring his unconventional approach to education and his interest in design, particularly calligraphy. This influence later becomes crucial in Apple's design philosophy.
Steve and Wozniak collaborate on their first computer. Disagreements arise over design and functionality, culminating in the creation of the Apple I board and the naming of their company 'Apple'.
Jobs secures an initial order for the Apple I, facing challenges with retailer expectations. He then outlines his ambitious vision for the Apple II as the first all-in-one personal home computer, attracting investor Mike Markkula.
Amidst business growth, Steve grapples with personal issues, denying paternity of his daughter, Lisa. The segment culminates in the successful launch of the revolutionary Apple II, solidifying Apple's place in the market.
Jobs drives the development of the Lisa computer, emphasizing intuitive design and pushing his team relentlessly. His demanding nature leads to the firing of a key programmer, highlighting his 'visionary at all costs' mentality.
Steve's growing ego and business acumen lead him to deny stock options to early, loyal employees like Daniel Kotke. This creates tension with Wozniak, who questions Jobs's changing character as Apple goes public.
Mike Markkula offers Steve a new opportunity: to take over the struggling Macintosh project. Steve immediately redefines its vision, demanding a 'simpler interface' and recruiting top talent with his forceful personality.
Steve pushes for a groundbreaking Macintosh, defying budgetary constraints. He convinces John Sculley, president of Pepsi, to become Apple's CEO, famously asking if he wants to 'sell sugar water for the rest of his life or change the world'.
The iconic '1984' commercial airs, positioning Macintosh as a revolutionary product. However, internal conflicts arise over the Mac's pricing, with Sculley prioritizing profitability over Steve's uncompromising vision.
Steve accuses Bill Gates of stealing Apple's software for Windows, leading to a heated confrontation. Meanwhile, Apple faces its first quarterly loss, fueling discontent among the board and further clashes between Jobs and Sculley.
The increasing tension and Jobs's perceived self-centeredness lead to Wozniak's emotional departure from Apple, signifying a major loss for the company and for Steve personally.
Isolated and facing a coup, Steve desperately tries to rally support but ultimately, John Sculley and the board vote to remove him from his leadership position at Apple.
Years later, Apple is in decline, facing financial crises and leadership changes. Steve Jobs, having founded NeXT, is brought back as a consultant, demonstrating how dire Apple's situation has become.
Steve connects with industrial designer Jony Ive, sharing a common belief in the integration of technology and design. Jobs begins to reshape Apple's product philosophy and strategy, focusing on core products and bold aesthetics.
With Apple's stock at an all-time low, Steve is offered the interim CEO position. He ruthlessly consolidates power, removing dissenting board members, and articulating a clear vision to make Apple 'cool again' by focusing on innovation and design.
The movie concludes with the iconic 'Think Different' campaign, a testament to Steve Jobs's philosophy of embracing creativity and challenging the status quo, heralding a new era for Apple.