Jesse Cole: Normal Gets Normal Results | The Fans First Playbook
Mick Unplugged · Mick Hunt
Sep 21, 2026 · 37 min
Show notes
Normal gets normal results. What would happen if you stopped copying your industry and started creating an experience people could not stop talking about?
In this Mick Unplugged re-release, Mick Hunt sits down with Jesse Cole for a practical conversation about building a fans-first business. Jesse shares how joy, memorable moments, and a willingness to try what others will not can change the way customers and employees experience your brand.
The conversation goes beyond the show on the field. Jesse explains how his team looks for customer friction, why values matter most when they cost you…
Excerpt from the publisher’s feed.
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