Advertising Week 2027: Imagining What's Possible

Show notes

Advertising Week and the future of industry conferences get a full rebuild on We Fixed It You're Welcome, recorded live in New York with Erica Boeke, CEO of XP Land.

Aaron sits down with Erica in NYC while Melissa and Chino join remotely to ask why Advertising Week New York now runs out of an old Herald Square mall, why event sponsorship budgets are shrinking, and why the best conference networking happens at fringe events. Erica, who spent years creating brand experiences for Condé Nast titles, lays out an experiential marketing and event marketing strategy playbook for Advertising Week…

Excerpt from the publisher’s feed.

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We Fixed It, You're Welcome on Apple Podcasts