Getting Twinkies Out of a Jam | Saving Smucker's Hostess Acquisition
We Fixed It, You're Welcome · We Fixed It, You're Welcome
Aug 25, 2026 · 55 min
Show notes
What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed?
In this episode of We Fixed It, You're Welcome , the team tackles Smucker's $5.6 billion acquisition of Hostess and asks why beloved brands like Twinkies, Ho Hos, Ding Dongs, and Donettes have struggled since joining the Smucker's portfolio.
Joining the discussion is Rebeca Johnson , former VP of Marketing at Frito-Lay and a veteran CMO who has spent decades transforming legacy brands. Together, our panel explores why operational fit matters just as…
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