Sizing Up Oura
We Fixed It, You're Welcome · We Fixed It, You're Welcome
Oct 6, 2026 · 53 min
Show notes
Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion.
It was supposed to go IPO…and then it didn’t.
The ring itself? It tracks your sleep, stress, recovery and activity. It’s a major business.
But the ring may be the least interesting part of this story.
In this episode of We Fixed It, You’re Welcome, our panelists Aaron, Melissa and Chino break down the business behind Oura, from its hardware-plus-subscription model to its growing customer base, brand awareness, and health-data strategy…
Excerpt from the publisher’s feed.
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