How to Advertise Your Webcomic

The creator starts by acknowledging that advertising a webcomic is a skill distinct from creating one, and it's perfectly normal if it doesn't come naturally. Most creators prefer to focus on drawing and storytelling rather than marketing.

The speaker advises creators to post a reminder on social media every time a new page is released. This involves cropping an interesting panel, adding the comic's title or URL to the image, and including a catchy one-liner. It's crucial to link directly to the new page and use relevant hashtags.

The video suggests using a mix of specific hashtags like #comic, #webcomic, #indiecomic, and more general ones like #magic or #fantasy. Creators are encouraged to observe successful webcomic artists for hashtag inspiration and to experiment. However, caution is advised against using too many hashtags, as it can be counterproductive on some platforms and might annoy potential readers.

The speaker emphasizes focusing on platforms that provide a good return for the effort invested. They stopped using platforms like Twitter and Instagram due to algorithmic challenges and poor engagement. Instead, they recommend platforms like Blue Sky, Tumblr, and YouTube, where content is more likely to be seen by followers due to less reliance on algorithms.

The video refers to a previous video on how to generate interest in original characters (OCs) online. Since webcomic characters are essentially OCs, the advice from that video is directly applicable to advertising webcomics. The creator suggests watching that video for detailed tips on making characters appealing to a wider audience, which in turn helps promote the comic.