Summary
Highlights
Lin Xian, an employee focused on a mysterious 'fishing' system, gains new abilities. His company, losing half a million in half a month, faces closure. Mr. Gu, the current manager, is determined to save it. A new employee, Gu Qinghan, joins, tasked with learning company rules from a busy colleague, Lin Xian. Gu Qinghan struggles with low blood sugar, while Lin Xian continues his 'fishing' methods, impressing her with his efficiency.
Lin Xian teaches Gu Qinghan his 'fishing' techniques, which involve strategic slacking and a 'boss button' for quick work-mode switching. He reveals how these methods have allowed him to complete various tasks and learn new skills. Gu Qinghan starts to implement the methods, leading to an increase in her 'groping value'. Impressed by his productivity, Gu (the manager) considers promoting Lin Xian and even offers a dormitory. Later, Lin Xian discovers Gu Qinghan will be his roommate due to company welfare.
Lin Xian and Gu Qinghan argue over their living arrangements, with Gu Qinghan establishing ground rules. Headhunters attempt to poach Lin Xian, offering a significant sum, but Gu Qinghan, in a surprising display, fends them off. Lin Xian realizes Gu Qinghan saved him from the headhunters and the potential loss of money. The 'fishing' system rewards him with a 'marketing book' for successfully leading Gu Qinghan.
Lin Xian is promoted to a central, exposed workstation, making 'fishing' difficult. Gu Qinghan offers him an independent office if he creates an amazing plan. Lin Xian and Gu Qinghan encounter a woman begging for donations for her sick child. Lin Xian devises a controversial marketing plan to generate attention and donations, by humiliating the woman publicly. The plan goes viral, attracting both criticism and donations, eventually reaching the needed amount with Gu Qinghan's help.
Lin Xian faces extreme backlash and calls for his firing due to his controversial marketing strategy. However, the woman he 'humiliated' publicly comes forward, revealing Lin Xian's true intentions and the private donation he made. This revelation shifts public opinion, turning Lin Xian into a hero and causing the company's stock to rise, validating his methods.
Lin Xian receives an independent office and a non-compete clause, restricting his outside work. He’s assigned a project for an outdated singer. Lin Xian uses the project to further his 'fishing' skills, becoming a guest photographer and completing a temporary mission, earning him a 'God of Song' ability. He impresses the singer with his raw artistic vision and even composes a hit song on the spot. Gu Qinghan's father, the chairman, observes Lin Xian's unorthodox methods.
Lin Xian takes on a struggling milk tea brand. He creates a wildly popular but simplistic marketing strategy: 'consumption downgrade' with a brainwashing theme song and a mascot. This approach generates massive sales but also a significant backlash for its 'vulgarity'. Lin Xian defends his strategy by creating a touching backstory about his first love and his desire to make milk tea affordable for everyone, turning public opinion in his favor.
Gu Qinghan's father becomes suspicious about Lin Xian and Gu Qinghan's close relationship. Lin Xian, needing a fake girlfriend for a family visit, calls a famous singer, Suman. Gu Qinghan, concerned about Lin Xian potentially messing up, decides to accompany him to his hometown, leading to a comedic mix-up at his family home where multiple women claim to be his girlfriend.
Lin Xian’s mother mistakenly attacks him, while Suman clarifies her role as a business partner, not a romantic one. Suman, seeking a hit song, attempts to leverage Lin Xian's secret about the fake girlfriend to get him to write for her. Lin Xian, empowered by his new 'Hall of Fame Movie and TV All-Round' ability, decides to play a bigger game. He agrees to help Suman but demands three songs for a hefty price and moral damages, funded by multiple pharmaceutical companies.
Lin Xian, using his new abilities, directs a commercial for Suman. He takes a harsh, unconventional approach, pushing Suman to her limits to extract authentic emotions. He improvises the script and even features himself in a powerful acting scene. The commercial is hailed as a masterpiece, blurring the lines between advertising and art. Lin Xian's strategic genius is revealed as he uses Suman's crew and his newfound directing skills to create a high-quality ad without a client, planning for an auction among rival pharmaceutical companies.
Lin Xian gathers representatives from three rival pharmaceutical companies to auction off his generic commercial, which he claims is the only one of its kind. Despite their initial outrage at his arrogance and the lack of branding, Lin Xian’s confidence and the quality of the ad leads to a fierce bidding war. When one of the buyers makes an inappropriate remark about Gu Qinghan, Lin Xian physically defends her, showing his protective side.
Lin Xian, now supported by his loyal employees, drives away the disrespectful client. Gu Qinghan's father arrives, initially angry at Lin Xian's aggressive behavior towards a client. However, seeing the bidding war and the massive profit generated by Lin Xian’s unconventional tactics, he realizes Lin Xian’s talent. The commercial sells for 60 million dollars, solidifying Lin Xian’s position. Gu Qinghan's father, impressed, offers Lin Xian a high-ranking position at the group headquarters, and even suggests he marry Gu Qinghan.
Lin Xian declines the promotion, preferring his current role and his 'fishing' lifestyle, openly admitting to 'usurping power' but also revealing his true feelings for Gu Qinghan. He explains his 'four-course meal' strategy for the commercial: Suman's free acting for fame and money, using the pre-existing crew for production, selling the ad to three pharmaceutical companies for 60 million, and finally, winning Gu Qinghan's heart and body as the ultimate prize, revealing that he knew she was the CEO all along.