Summary
Highlights
Daisy works as a content moderator, reviewing user-flagged posts for a social media company. Her job, though seemingly simple, involves watching countless disturbing and violent videos, taking a toll on her mental health. She meets Isaac, confessing her dream of being a nurse, and receives a scolding from her superior, Joy, for deleting a graphic news video, emphasizing adherence to guidelines over personal feelings.
While babysitting her neighbor's daughter, Violet, Daisy worries about her exposure to disturbing content and suggests watching a movie. Back at work, Daisy articulates that her job serves to protect others from graphic material. However, she then encounters the horrifically violent 'Nailed It' video, which causes her to collapse from shock and be hospitalized. She is later frustrated by a large hospital bill and the lack of company health insurance, forcing her back to work where she is immediately traumatized by another beheading video.
Daisy attempts to cope with the trauma through meditation and marijuana, but the 'Nailed It' video continues to haunt her. She tries to report it to Joy, suggesting it's kidnapping, torture, and assault, but Joy dismisses her concerns, stating it could be staged and consensual, and warns of legal issues for the company. Meanwhile, a coworker, Bob, attends counseling for his outbursts, arguing that employees who silently endure disturbing content are the real concern. Daisy, taking matters into her own hands, goes to the police, but the officer dismisses the video as likely fake and outside his jurisdiction.
Unable to sleep, Daisy finds the 'Nailed It' video on a porn site, identifying the production company as Klipspringer Films and noticing an older man. She posts on Reddit seeking information about the man. At work, she comforts Paul, who is nauseated by a video, and learns he has a computer science background. Daisy begins learning self-defense and searching for weapons. A Reddit user, Callum, provides an address for where the video was uploaded. Daisy travels to the address, discovers the owner is Richard, and follows him to a cinema. She confronts him in the parking lot, showing him the video and accusing him. Richard is horrified and denies knowledge, leaving Daisy confused. Callum later admits he gave a fake address to get revenge on an annoying coworker, expressing vile wishes for Daisy.
Daisy asks Paul for help tracking the man, but he refuses due to the danger. Unable to sleep, Daisy re-watches the video, noticing a masked man and an amused older man. She contacts Klipspringer Films, offering to be a model. Joy expresses concern about employee fainting, but her superior advises a morale boost, leading to a company party. There, a drunk Daisy discusses the 'Nailed It' video with the bartender, who claims to have seen it. She later physically assaults the bartender, and upon returning home, sleeps peacefully for the first time in a while. The next day, police at work reveal an overnight employee suffered a stroke.
Klipspringer Films texts Daisy about filming that night. She leaves Violet alone to attend, and at the studio, attempts to identify the older man from the video, but is rebuffed. Growing frightened, she tries to leave, but the door is locked before being ultimately let go. On her way out, she recognizes the man's shoes from the 'Nailed It' video, enraging her to pepper spray him, smash equipment, and flee. Returning home, Violet is missing. Violet’s father angrily scolds Daisy for leaving his daughter alone. Daisy calls Isaac, who helps her with nursing lessons, but her sudden violent outburst at a neighbor ends their relationship. Paul gives Daisy information on the man she's been seeking. Daisy practices hammering nails into beef, hinting at dark intentions. Bob later shows Daisy a video of her assaulting the bartender, approving it to avoid company attention. Daisy seeks counseling, admitting her desire to hurt someone. The counselor identifies a 'hero complex,' but Daisy believes the victim also wanted revenge. Daisy informs Joy she is quitting her job, agreeing to a two-week notice. She uses this time to study for her nursing exams, volunteer, and prepare for a new chapter.
Many days later, Daisy passes her nursing exam and interviews at a hospital. She shares her experiences, stating she'd rather make the world worse than do nothing, and that bad things sometimes require other bad things to stop them. The interviewer is confused, but Daisy assures him her words are relevant. In a shocking twist, the interviewer is revealed to be the same older man from the 'Nailed It' video, who has been terrorizing Daisy. The movie ends with Daisy flashing a mischievous smile, implying her malevolent plan.