Communication Models - Purp Comm SAS 2

Introduction to Communication Models00:00:00

An overview of the lesson objectives, which are to define key communication models and apply them to daily observations.

Shannon and Weaver's Linear Model00:00:31

Exploration of the 'mother of all models,' which describes communication as a one-way process consisting of a sender, encoding, channel, receiver, and noise, without the requirement of feedback.

Wilbur Schramm's Interactive Model00:04:21

Examination of the interactive model, an improvement on the linear model that introduces feedback and a field of experience to create a two-way, cyclic communication process.

Dean Barnlund's Transactional Model00:06:16

Introduction to the transactional model where participants are simultaneously senders and receivers, referred to as communicators, in a continuous process influenced by culture and background.

Conclusion and Activity00:09:13

Closing remarks and instructions for students to complete module activities and assess various communication scenarios using the three discussed models.