Communication Models - Purp Comm SAS 2

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Summary

A lecture covering three major communication models: Shannon and Weaver's linear model, Schramm's interactive model, and Barnlund's transactional model.

Highlights

Introduction to Communication Models
00:00:00

An overview of the lesson objectives, which are to define key communication models and apply them to daily observations.

Shannon and Weaver's Linear Model
00:00:31

Exploration of the 'mother of all models,' which describes communication as a one-way process consisting of a sender, encoding, channel, receiver, and noise, without the requirement of feedback.

Wilbur Schramm's Interactive Model
00:04:21

Examination of the interactive model, an improvement on the linear model that introduces feedback and a field of experience to create a two-way, cyclic communication process.

Conclusion and Activity
00:09:13

Closing remarks and instructions for students to complete module activities and assess various communication scenarios using the three discussed models.

Dean Barnlund's Transactional Model
00:06:16

Introduction to the transactional model where participants are simultaneously senders and receivers, referred to as communicators, in a continuous process influenced by culture and background.

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