Summary
Highlights
Daisy's interior design business is in financial trouble, with no client calls for weeks. Barb, head of marketing, suggests a full-page newspaper ad, a method Daisy dismisses as outdated and expensive. Daisy decides it's time for a new approach and hires Allison Day.
Daisy introduces Allison Day, a TikTok influencer, to invigorate their marketing. Barb immediately dismisses Allison due to her age and lack of traditional experience, belittling her and advocating for her own 20+ years of marketing experience. Allison, though accustomed to age-based judgment, feels discouraged by Barb's attitude.
Valerie, another employee, shows Allison around and explains Barb's resistance to new marketing. Allison proposes creating a TikTok video showcasing a design transformation, using a time-lapse of decorating a desk to highlight Daisy's services. Valerie loves the idea, but Barb remains skeptical.
Barb sees Allison and Valerie working on the TikTok and ridicules the idea, claiming it's a waste of time and that the phones won't magically ring. She dismisses the need for a TikTok account and mocks Allison's inexperience, leading Allison to feel disheartened and walk out, believing she doesn't belong.
Daisy confronts Barb about Allison's departure. Allison returns and explains her marketing strategy: using TikTok to drive traffic to the website and convert viewers into clients. Daisy, seeing the potential, decides to give Allison's idea a try, despite Barb's continued resistance and insistence on traditional methods.
Allison and Valerie create the TikTok video, showcasing a desk design transformation. Allison posts it, and initially, the phones don't ring, leading Barb to gloat. However, calls soon start pouring in from people who saw the video on TikTok, proving Allison's strategy correct and saving Daisy's business.
Barb approaches Allison and apologizes for her behavior, admitting she was afraid of losing her job to someone younger. She acknowledges that Allison's idea worked and saved the company. Barb, having learned her lesson, joins Allison and Valerie in making another TikTok video, fully embracing modern marketing.