Summary
Highlights
Hassan and Thiago, both successful in organic dropshipping, introduce themselves and their revenue figures. Hassan has made around $465K in a year and a half, while Thiago is close to seven figures in two years, with 80% from Facebook and 20% from Instagram. They are answering questions from their Instagram 'ask us anything' stories.
Thiago explains his testing strategy: copying competitors and tweaking small elements like background or sound. He emphasizes doubling down on outliers. For Facebook, he notes the demographic is older, so products appealing to them work best. He suggests that about 80% of products successful on Instagram also work on Facebook due to similar age demographics.
Hassan outlines four key strategies when a Facebook reel goes viral: 1) Replace the caption with a direct store link. 2) Pin a comment with a discount and a link in response to a 'where can I buy?' question. 3) Respond to every comment with the same discount and link. 4) Directly message interested users with the link, as Facebook allows sending links in DMs, unlike TikTok or Instagram. He also recommends using story CTAs daily with offers and links.
If a Facebook page's views drop significantly (e.g., from 5K to 500), Hassan advises checking the account status on Facebook for potential violations. Both Hassan and Thiago strongly advise against using VPNs for Instagram or Facebook, stating it's unnecessary and potentially detrimental. They also dismiss the myth of needing multiple phones for different country targeting, confirming one phone is sufficient.
They debunk the myth of needing to 'warm up' a Facebook page, stating that users can create a page and post immediately. For pages consistently getting 500-2K views per video, which is normal for 35 videos, Thiago suggests split-testing outlines instead of constantly introducing new concepts. This approach helps break through viewership plateaus.
Thiago explains that once a Facebook account is 'primed' with a successful product, it can become a general store, selling various products (e.g., kitchen, gym, toys) because Facebook's audience is less niche-specific than Instagram's. This allows for long-term profitability as different products can be introduced, preventing account burnout.
Hassan plans to continue scaling organically for the foreseeable future, while Thiago intends to transition his organic brand to paid ads soon. For essential Shopify apps, Thiago recommends 'Kaching' for bundles, 'Luke's Reviews' for reviews, and 'Essential Countdown Timer' for countdown timers, stating these are all that's truly needed.
Hassan and Thiago both attest to Facebook as the best long-term platform for organic dropshipping. They share that their Facebook pages, started in 2024 and 2025 respectively, are still consistently generating significant monthly revenue, demonstrating the longevity of Facebook for organic sales.
Hassan's motivation stems from a desire for success, avoiding traditional jobs, and believing in the ease and potential of e-commerce. Thiago emphasizes determination, recalling the 'how bad do you want it' mentality. They encourage viewers by stating that if others can achieve success, so can they.
They invite viewers to learn more through their YouTube channel and a free Discord community, where they and other 'killers' answer questions and provide support. The Discord link and Thiago's Instagram are provided as resources. They conclude the video, encouraging likes, subscribes, and comments, and promising to answer more questions in the future through their Discord and Instagram polls.