Da proprietari ad abbonati, siamo la generazione che non possiede più nulla

The Psychology of Ownership00:00:00

Introduces the concept of the endowment effect, where humans place a higher value on objects once they possess them, often starting from early childhood.

From Ownership to Access00:01:29

Discusses how modern consumer habits, such as digital-only gaming and streaming services, show a shift where access to content is valued more than physical ownership.

Smart Technology and Changing Habits00:05:24

Examines how traditional symbols of ownership, like physical keys, are being replaced by digital smart locks, and how transport is shifting from ownership to car sharing and long-term leasing.

The Future of Control and Responsibility00:07:04

Concludes that the move away from ownership is driven by a desire to avoid the burdens of maintenance and responsibility, opting instead for convenient, service-based access.