Summary
Highlights
While Google's keyword planner offers basic data, third-party tools like Ahrefs, SEMrush, and UberSuggest provide advanced insights. This video focuses on demonstrating the features of UberSuggest for comprehensive keyword analysis.
Navigating to the 'Keywords Overview' in UberSuggest, users can search for terms like 'online courses'. The platform provides advanced data beyond Google's basic search volume, including SEO difficulty, paid difficulty, and per-click cost, along with content-related details.
UberSuggest displays search volume, SEO difficulty, paid difficulty, and CPC for keywords. It also shows a 12-month search trend, indicating stability and device-specific searches. A summary of keyword data is available, with an option to 'view all' for more details.
The 'Suggestions' section presents keywords with their CPC, search volume, paid difficulty, and SEO difficulty. Users can apply filters for search volume (e.g., 1-1000, 1000-10000) and SEO difficulty (easy, medium, hard) to refine their research and find easily rankable keywords.
Examples like 'online courses for free' demonstrate how to identify keywords with good volume and manageable SEO difficulty. Results can be sorted by difficulty level and exported. The tool also provides related keywords, questions, and prepositions for broader content creation.
UberSuggest offers content ideas, showing existing articles and the keywords used in their titles. This helps in understanding how to optimize content by incorporating relevant keywords. The tool also displays estimated visits, backlinks, and social media shares for these content pieces.
UberSuggest provides advanced data and insights for keyword and content analysis. While it's a good, affordable middle-ground tool, for even deeper research and higher quality data, more robust tools like Ahrefs (HRS) or SEMrush (HCM) are recommended.