Purposive Communication: Chapter 1- Communication Process, Principles & Ethics

Definition and Core Process00:00:07

Defines communication as the exchange of meaning using verbal and nonverbal symbols. Explains the cycle of sender, encoding, channel, receiver, decoding, feedback, and the role of barriers and noise.

Communication Models00:05:19

Discusses linear models (Aristotle's, Lasswell's, Shannon-Weaver, and Berlo's SMCR) and interactive models (Osgood-Schramm), distinguishing between one-way message transmission and two-way feedback-oriented processes.

Types of Communication00:14:12

Categorizes communication by context (intrapersonal, interpersonal, extended, organizational, intercultural), style (formal vs. informal), and mode (verbal, nonverbal, visual).

Principles and Context00:24:09

Explores the dynamic and complex nature of communication, highlighting that it is irreversible and context-dependent, including psychological, relational, situational, environmental, and cultural factors.

Ethics of Communication00:32:41

Details key ethical principles including mutuality, individual dignity, accuracy, accountability, audience consideration, and balancing rights with responsibilities in professional and personal discourse.