Summary
Highlights
Amit offers Jennifer a letter of recommendation for a job transfer to a Menchie's location near her college in Dallas-Fort Worth, supporting her dream to become a teacher. He also provides a fully paid family trip to Disneyland and $25,000 to cover her degree, acknowledging her aspirations and personal history related to her military father.
Amit thanks Francisco for his inspiring work and dedication to the dairy farm, acknowledging his hard work and family values. Amit surprises Francisco with a fully paid cruise for his entire family to the Bahamas and a $30,000 bonus, enabling him to spend more quality time with his loved ones and enjoy the fruits of his labor.
Menchie's is the largest self-serve frozen yogurt chain globally, with stores in 35 states and 8 countries. Amit Kleinberger, 33, is the CEO and co-owner, leading a $174 million operation with 4,000 employees. He aims for Menchie's to become a global leader, with a vision of 2,000 stores and over $1 billion in sales by 2020. Amit shares his personal journey, from being born in Jerusalem and serving in the Israeli Defense Force to starting his first business in Los Angeles.
Amit decides to go undercover as 'Alan Stein,' an aspiring entrepreneur from Johannesburg, South Africa, participating in a hosted reality show. His employees believe they are competing to win money to start their own businesses. Amit's main goal is to identify areas for improvement within the company to achieve their global vision. His wife expresses surprise at his transformed appearance without his usual formal attire.
Amit shadows Dalen, a 23-year-old shift lead in Seattle. Dalen is dedicated and hardworking, aspiring to become a dental hygienist while raising his daughter. Amit observes Dalen's leadership qualities and commitment despite the modest pay. Dalen's story resonates with Amit, who also had big dreams at a young age. Amit sees Dalen as a valuable asset to the company.
Amit works with Drew, another shift lead in Bonnie Lake, Washington. Drew exhibits a lack of enthusiasm, a poor attitude towards work, and unhelpful training methods, expressing that "pretty people shouldn't have to do anything." Amit is concerned by her behavior, which goes against the company's 'make you smile' philosophy and reflects poorly on their training practices.
Amit works alongside Jennifer, a vibrant and enthusiastic party host at a top-performing store in El Paso, Texas. Jennifer's positive energy and dedication to making kids happy impress Amit, despite his initial struggle to keep up with her enthusiasm. Amit secretly buys yogurt for military personnel visiting the store, which deeply moves Jennifer, whose father was in the military. Jennifer shares her aspirations to become a teacher and go to college.
Amit visits a dairy farm in Moreno Valley, California, that supplies milk for Menchie's. He shadows Francisco, a dedicated herdsman, and experiences the demanding work of milking cows and checking their health. Amit is surprised to participate in delivering a calf, which he names Alan. Francisco's love for his work and his family inspires Amit, who reflects on the importance of family time.
Amit reveals his true identity to his employees. He addresses Drew directly, expressing his disappointment with her attitude and lack of respect. Despite his concerns, Amit offers Drew a chance to improve by sending her to train with other shift leaders, hoping she will raise her standards and grow within the company.
Amit promotes Dalen to Store Manager of the Queen Anne location, giving him a $5,000 raise. Recognizing Dalen's ambition, Amit also grants him $10,000 for his dental hygienist schooling. To alleviate his long commute, Amit gives Dalen a brand new car, allowing him more time with his daughter.